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OverviewA pragmatic new business model for sustainability that outlines eight steps that range from exploring a mission to promoting innovation; with case studies.Many recent books make the case for businesses to become more sustainable, but few explain the specifics. In this book, Francisco Szekely and Zahir Dossa offer a pragmatic new business model for sustainability that extends beyond the traditional framework of the triple bottom line, describing eight steps that range from exploring a vision and establishing a strategy to implementing the strategy and promoting innovation. Szekely and Dossa argue that businesses and organizations need to move away from the business case for sustainability toward a sustainable business model. That is, businesses should go beyond the usual short-term focus on minimizing harm while maximizing profits. Instead, businesses on the path to sustainability should, from the start, focus on addressing a societal need and view profitability not as an end but as a means to support the sustainable organization. Szekely and Dossa explore key problems organizations face when pursuing a sustainability agenda. Each chapter presents one of the eight steps, describes a business dilemma for sustainability, provides a theoretically grounded strategic framework, offers case studies that illustrate the dilemma, and summarizes key findings; the case studies draw on the experiences of such companies as Tesla Motors, Patagonia, TOMs, and Panera. The book emphasizes leadership, arguing that leaders who question the status quo, inspire others, and take risks are essential for achieving sustainable business practices. Full Product DetailsAuthor: Francisco Szekely (Professor of Leadership and Sustainability, IMD Business School) , Zahir Dossa (IMD Business School) , Jeffrey Hollender (Adjunct Professor, New York University)Publisher: MIT Press Ltd Imprint: MIT Press Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.454kg ISBN: 9780262035996ISBN 10: 0262035995 Pages: 248 Publication Date: 28 April 2017 Recommended Age: From 18 years Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationFrancisco Szekely is Sandoz Foundation Professor of Leadership and Sustainability at IMD Business School in Lausanne, where he is also Director of the Global Centre for Sustainability Leadership. Zahir Dossa is is the CEO and Co-founder of Function of Beauty. Tab Content 6Author Website:Countries AvailableAll regions |