Overview

"Does your workplace reflect your values? What you say and do within and beyond your walls affects your ability to attract employees, customers, and investors. If your company strives to be ""green"" and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization's sustainability efforts and interests is critical. In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in: Employee engagement, satisfaction, and retention Company reputation and customer loyalty Long-term financial gain But how do you get there? In Beyond the Green Team, award-winning author Julia L F Goldstein, PhD shows that the way you communicate sustainability-first within your company and then with customers, investors, and other stakeholders-is the essential foundation of any successful green initiative. Read Beyond the Green Team to learn: The importance of mission, vision, and values as they relate to sustainability Strategies for building a successful ""green team"" Ways to encourage internal communication and collaboration The problems with ""greenwashing"" and how to avoid mistakes Approaches for effective external communication and marketing Guided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Beyond the Green Team lays out the core concepts that will help your organization thrive-and the practical steps needed to get there. It's time to take your company's sustainability journey to the next level. Are you ready?"

Full Product Details

9780999595671

Table of Contents

Reviews

Companies are facing new, tough questions from stakeholders about their sustainability performance. But how should organizations communicate what they're doing to employees, customers, investors, and more? And how do they do that without making embarrassing mistakes or greenwashing? Beyond the Green Team offers practical (and pithy) help on how to make the most of these critical moments of communication and connection. -Andrew Winston, sustainability advisor and best-selling author of Green to Gold and Net Positive A prescient environmental how-to book for businesses. -South Sound Business magazine This is an idea whose time has come. I have searched for exactly this topic so many times but couldn't find anything comprehensive and specific! -Vivian Melody, Director of Sustainability and Communications at the Community of the Transfiguration This decade sees businesses of all sizes waking up to the challenges of greening their activities and attitudes. Whether it's your first day in a sustainability role, or you're a thought leader in sustainability there is much to learn in this great book. It's packed full of tips, facts, and thoughtful guidance. Moreover, it's the perfect book if you work in senior management and you are new to business sustainability thinking. No matter how far along the journey you are, you will be scribbling down notes on how to kickstart/revive initiatives and how to pull together a strategic company-wide approach. -Paul Foulkes-Arellano, Founder, Circuthon Consulting

"""Companies are facing new, tough questions from stakeholders about their sustainability performance. But how should organizations communicate what they're doing to employees, customers, investors, and more? And how do they do that without making embarrassing mistakes or greenwashing? Beyond the Green Team offers practical (and pithy) help on how to make the most of these critical moments of communication and connection.""-Andrew Winston, sustainability advisor and best-selling author of Green to Gold and Net Positive ""A prescient environmental how-to book for businesses.""-South Sound Business magazine ""This is an idea whose time has come. I have searched for exactly this topic so many times but couldn't find anything comprehensive and specific!""-Vivian Melody, Director of Sustainability and Communications at the Community of the Transfiguration ""This decade sees businesses of all sizes waking up to the challenges of greening their activities and attitudes. Whether it's your first day in a sustainability role, or you're a thought leader in sustainability there is much to learn in this great book. It's packed full of tips, facts, and thoughtful guidance. Moreover, it's the perfect book if you work in senior management and you are new to business sustainability thinking. No matter how far along the journey you are, you will be scribbling down notes on how to kickstart/revive initiatives and how to pull together a strategic company-wide approach.""-Paul Foulkes-Arellano, Founder, Circuthon Consulting"

Companies are facing new, tough questions from stakeholders about their sustainability performance. But how should organizations communicate what they're doing to employees, customers, investors, and more? And how do they do that without making embarrassing mistakes or greenwashing? Beyond the Green Team offers practical (and pithy) help on how to make the most of these critical moments of communication and connection. -Andrew Winston, sustainability advisor and best-selling author of Green to Gold and Net Positive This is an idea whose time has come. I have searched for exactly this topic so many times, but couldn't find anything comprehensive and specific! -Vivian Melody, Director of Sustainability and Communications at the Community of the Transfiguration This decade sees businesses of all sizes waking up to the challenges of greening their activities and attitudes. Whether it's your first day in a sustainability role, or you're a thought leader in sustainability there is much to learn in this great book. It's packed full of tips, facts, and thoughtful guidance. Moreover, it's the perfect book if you work in senior management and you are new to business sustainability thinking. No matter how far along the journey you are, you will be scribbling down notes on how to kickstart/revive initiatives and how to pull together a strategic company-wide approach. -Paul Foulkes-Arellano, Founder, Circuthon Consulting

Author Information

Julia L F Goldstein is an author and business owner on a mission to make manufacturing more environmentally responsible. Julia's company, JLFG Communications, works with manufacturers to help them connect business goals, environmental action, and effective communication strategies. Julia's first book, Material Value, is a B.R.A.G Medallion Honoree, Finalist in the 2019 San Francisco Writers Contest, and Semifinalist for the 2020 Nonfiction BookLife Prize. She is also the author of Rethink the Bins, which received a Gold award from the Nonfiction Authors Association. Learn more at jlfgcommunications.com and juliagoldsteinauthor.com.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available