Beyond Strategy: Market-Based Capabilities. Viewpoint
Author:   Jean-Claude Larreche
ISBN:  

9786610709267


Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Out of stock   Availability explained
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Beyond Strategy: Market-Based Capabilities. Viewpoint


Overview

Beyond strategy, great business leadership requires building intangible assets for sustainable long-term success. Market-based capabilities are intangible assets that influence the competitive success of a firm in its markets. In this piece, Jean-Claude Larrch, sets out his views on four selected key issues concerning market-based capabilities.

Full Product Details

Author:   Jean-Claude Larreche
ISBN:  

9786610709267


ISBN 10:   6610709262
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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