Beyond Growth Hacking: Mastering Business Model Evolution
Author:   Gabriele Santoro (University of Turin, Italy) ,  Augusto Bargoni (University of Turin, Italy)
Publisher:   Emerald Publishing Limited
ISBN:  

9781836084433


Pages:   134
Publication Date:   20 November 2024
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $116.44 Quantity:  
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Beyond Growth Hacking: Mastering Business Model Evolution


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Author:   Gabriele Santoro (University of Turin, Italy) ,  Augusto Bargoni (University of Turin, Italy)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
ISBN:  

9781836084433


ISBN 10:   1836084439
Pages:   134
Publication Date:   20 November 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Out of stock   Availability explained

Table of Contents

Introduction Chapter 1. Before to Begin: Modelling the business Chapter 2. Digital business models Chapter 3. Defining Growth Hacking Chapter 4. Practicing Growth Chapter 5. Growth and business model dynamics Chapter 6. Factors driving growth

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Author Information

Gabriele Santoro is Associate Professor in Innovation Management and Digital Transformation at the School of Management and Economics, The University of Turin, Italy, and Gnosis: Mediterranean Institute for Management Science, University of Nicosia, Cyprus. Augusto Bargoni is Assistant Professor at the Department of Management, University of Turin, Italy.

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