Overview

Business isn't just about making money. It's about people, ideas, and the courage to change the world. This book is deeply personal to me because it's about companies that didn't just chase profit-they stood for something bigger. I've explored the stories of ten businesses that challenged norms and redefined industries. From Patagonia's fight for the planet to SpaceX's dream of reaching the stars, from Warby Parker making vision affordable to TOMS proving a simple pair of shoes can change lives. Zappos built a company on happiness, Ben & Jerry's turned ice cream into activism, and Etsy gave independent creators a global stage. Spotify transformed how we listen, Whole Foods made us rethink food, and Beyond Meat is shaping the future of what we eat. These companies made me believe that business can have a soul. That purpose and profit don't have to be opposites. That bold ideas can leave a lasting legacy. If you've ever dreamed of building something meaningful, I hope this book inspires you to go for it. Because the world needs more businesses that dare to make a difference.

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