Overview

Better Than Cheese is the book every artist needs. One that not only speaks to making art, and all the messy mindset stuff involved, but it's designed to help artists turn their art into a business! Using the author's own lived experience, both as an entrepreneur and as a professional artist, Better Than Cheese is made for visual artists who don't just want to have a business - they want to leave a mark. In the first half of the book, readers will refine their art practices and understand more deeply about why they create, and why they struggle with things like self-sabotage. In the second half of the book, readers will learn what they need in order to set up and run a profitable business. Here's a list of topics covered in part 1: creativity and resistance understanding your why, and why it matters creating a space to make art - what to be aware of fear perfectionism and how to manage it procrastination filling your creative bucket your money mindset and stories why art businesses feel challenging and how to overcome that how to deal with haters how to become not just good, but a master in your genre why potential isn't enough standing out shutting down your inner critique why art business fail In part 2, the business side of the book, the topics include editing your body of work, and why you absolutely need to how to set goals that actually work for you money mindset as it pertains to selling art how to apply a basic marketing principle - know, like, trust, to your art business picking a target market your unique selling point how to price your art how to work with galleries how to manage commissions how to build and nurture an audience on social media what every artist needs on their website why you need an email newsletter, and what to write to your subscribers

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