Overview

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture--the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them. With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations.

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Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration in the Strategy Unit at Harvard Business School. He currently teaches competitive strategy in executive education programs such as the Program for Leadership Development. In addition, he serves as faculty chair of the Senior Executive Leadership Program for China and Driving Digital Strategy, a program that helps senior managers navigate the digital transition. Oberholzer-Gee has won numerous awards for excellence in teaching, including the Harvard Business School Class of 2006 Faculty Teaching Award for best teacher in the core curriculum. He is also a cohost of the popular HBR Presents podcast, After Hours. Michael Butler Murray is a professional actor, narrator, and musician who has voiced over fifty-five audiobooks. His recorded titles run the spectrum from dramatic to comedic fiction and nonfiction titles varying in topics from the Middle East to understanding your dog's olfactory senses. Born on Long Island, New York, he has been performing his entire life. Over the past few decades, he has performed in slews of musicals, dramas, and improv shows across the country, has appeared in several films, and performs regularly with his guitar comedy duo, Schoolcraft & Murray. He loves stretching his legs in the great outdoors, sailing, surfing and, naturally, sitting in a quiet box reading aloud.

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