Overview
When users try your product for the first time, what keeps them coming back? Onboarding can make the difference between abandoned accounts and devoted use-if we design it as a holistic, ongoing process. Krystal Higgins demonstrates how the best onboarding experiences guide people as they interact, helping them follow their own path to success. Gain practical strategies and techniques for designing effective guidance, whether you're working through a redesign, launching new features, rolling out service updates, or welcoming back returning users. Set aside the tutorials, manuals, and intrusive instructions of the past, and learn how to use guided interaction to help users find their way-and get value out of every step. THIS BOOK EXPLORES: How to effectively greet, engage, and retain customers Best practices for mapping users' onboarding journeys from start to finish Bringing research, content, design, and functionality together to support new users Steps for breaking down onboarding actions for more efficient implementation Techniques for embedding guidance in the context of the full product experience
Full Product Details
Author: Krystal Higgins
Publisher: Krystal Higgins
Imprint: Krystal Higgins
Dimensions:
Width: 14.00cm
, Height: 1.00cm
, Length: 21.60cm
Weight: 0.227kg
ISBN: 9781952616006
ISBN 10: 195261600
Pages: 142
Publication Date: 11 May 2021
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Few people can speak about onboarding design with the authority of Krystal Higgins. Better Onboarding is an essential knowledge source for anyone serious about building successful products and businesses. -JOE MACLEOD Founder and head of endineering at andEnd This book could truly be titled Better Products. Krystal Higgins beautifully debunks the myth of one-and-done onboarding approaches, and provides a practical guide to making products that welcome users over and over again. -KATE RUTTER Principal at Intelleto and cohost of What is Wrong with UX podcast This book is full of actionable advice that looks thoughtfully beyond a first-time, single-pathway use case. Krystal explores how we can positively shape a user's experience by meeting them in context. The result is a must-have guide to guiding that sets users up for success. -PATIMA TANTIPRASUT Managing director at PetRescue
Author Information
Krystal Higgins is a UX designer who connects the dots between products, systems, and the people who use them. She's taught teams across the world how to design better, human-centered onboarding at events like SXSW, An Event Apart, UX London, and UX Days Tokyo; through her catalog of first-run experiences at first-run-ux.com; and through her onboarding articles at kryshiggins.com. Krystal has more than 15 years of experience in the US and Australia designing innovative products for mobile, web, wearable, and new platforms at companies like NVIDIA, eBay, and Google. When she's not working on tech-meets-humans projects, she enjoys painting, illustration, and scuba diving.
