Overview

When users try your product or service for the first time, what encourages them to come back? Onboarding can make the difference between abandoned accounts and devoted use-if we design it as a holistic, ongoing process. Krystal Higgins demonstrates how the best onboarding experiences guide people as they interact, helping them follow their own path to success. Gain practical strategies and techniques for designing effective guidance, whether you're working through a redesign, launching new features, rolling out service updates, or welcoming back returning users. Set aside the tutorials, manuals, and intrusive instructions of the past, and learn how to use guided interaction to help users find their way-and get value out of every step. THIS BOOK EXPLORES: How to effectively greet, engage, and retain customers Best practices for mapping users' onboarding journeys from start to finish Bringing research, content, design, and functionality together to support new users Steps for breaking down onboarding actions for more efficient implementation Techniques for embedding guidance in the context of the full product experience

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9781763673403

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Krystal Higgins is a UX designer who connects the dots between products, systems, and the people who use them. She's taught teams across the world how to design better, human-centered onboarding at events like SXSW, An Event Apart, UX London, and UX Days Tokyo; through her catalog of first-run experiences at first-run-ux.com; and through her onboarding articles at kryshiggins.com. Krystal has more than 15 years of experience designing innovative products for mobile, web, wearable, and new platforms at companies like NVIDIA, eBay, and Google. When she's not working on tech-meets-humans projects, she enjoys painting, illustration, and scuba diving.

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