Overview

Clarity, brevity and style are key elements for effective business writing; the way sentences are structured, the choice of words and the way they are used. The trend towards rationalization, outsourcing and self-employment has meant that people who never thought of themselves as writers now have to communicate more effectively. This highly practical guide gives clear advice to help improve your written communication. It is packed with practical pointers, examples and models, and the author covers all the important issues, including: clarifying the audience to be reached; choosing a structure to fit the task; understanding different text styles and when to use them; creating advertisements and direct mail to get results; composing articles, speeches and scripts to inform and enthuse; making business proposals and presentations to win; producing books, manuals and brochures that work; and developing effective Web sites, multimedia and e-mails.

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9780749438012

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'...timothy foster provides unparalleled guidance on the whole subject..' the forum for associates of the institute for independent business

Author Information

Timothy R V Foster Timothy R V Foster has had many years' experience working for the industry leaders Procter & Gamble, Merrill Lynch and Burson-Marsteller. He's been both a client and an independent consultant. His expertise lies in advertising, marketing, sales, public relations, communications and training. A prolific author, he has written twenty- four books (many published by Kogan Page) and countless magazine articles.

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