Overview

For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

Full Product Details

Author:   Michael Solomon ,  Mary Anne Poatsy ,  Mary Poatsy ,  Kendall Martin
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   5th edition
Dimensions:   Width: 22.00cm , Height: 2.20cm , Length: 27.50cm
Weight:   1.120kg
ISBN:  

9781292218199

ISBN 10:   1292218193
Pages:   624
Publication Date:   02 November 2017
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

I. LOOKING AT THE BUSINESS ENVIRONMENT 1. Business Basics 2. Economics and Banking 3. Ethics in Business 4. Business in a Global Economy II. STARTING AND STRUCTURING A BUSINESS 5. Small Business and the Entrepreneur 6. Forms of Business Ownership III. MANAGING A BUSINESS AND EMPLOYEES 7. Business Management and Organization 8. Motivation, Leadership, and Teamwork 9. Human Resource Management 10. Online Business and Technology 11. Production, Operations, and Supply Chain Management IV. PRINCIPLES OF MARKETING 12. Marketing and Consumer Behavior 13. Product Development, Branding, and Pricing Strategies 14. Promotion and Distribution V. PRINCIPLES OF FINANCE 15. Financing and Accounting for Business Operations 16. Investment Opportunities in the Securities Market

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