Overview

Keurig Green Mountain founder Bob Stiller presents the leadership approach that made his company one of the most fabled start-ups of all time and that will help you boost engagement, innovation, and your bottom line.  Today, every company wants to know how to build a culture that inspires authentic worker engagement and unlocks the talent and potential of its people. But long before “purpose,” “inclusivity,” and “social responsibility” became business buzzwords, they were at the heart of Green Mountain founder Bob Stiller’s vision for a mission-focused company with a highly engaged and creative workforce.  Anyone who’s used a Keurig brewer or had a cup of Green Mountain coffee can taste the difference an inspired workforce can make—and anyone who invested in Green Mountain’s stock early on saw the difference in their portfolio. One of the few coffee companies to exceed $1 billion in sales, Green Mountain brought coffee lovers everywhere new ways to enjoy their favorite drink, before eventually being acquired in a deal worth more than $13 billion.  In Better and Better, Stiller explains how he did it, from sending Green Mountain employees overseas to build connections with coffee farmers, to encouraging his entire workforce to pursue personal development through meditation, continuing education, and community service. With Better and Better, you’ll learn how to use optimism, self-awareness, and kindness to build an inclusive, motivating, and caring workplace culture of transformational engagement.

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9781265460846

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Robert Stiller built Green Mountain Coffee Roasters into one of the most financially successful companies of the past 25 years, embracing and leading business in the notion that businesses can make the world a better place by focusing on social responsibility and providing a great place to work. In 1971, at the age of 28, he cofounded a company, Robert Burton Associates, that developed and manufactured EZ Wider brand cigarette rolling papers.

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