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OverviewWhether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all. Full Product DetailsAuthor: Mark EdwardsPublisher: Profile Books Ltd Imprint: Economist Books Edition: Main Dimensions: Width: 12.80cm , Height: 2.60cm , Length: 19.60cm Weight: 0.200kg ISBN: 9781800815773ISBN 10: 1800815778 Pages: 256 Publication Date: 13 June 2024 Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsPRAISE FOR PREVIOUS ECONOMIST EDGE TITLES: 'The most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands * A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy * In an era where innovation is like oxygen, this is a riveting read -- Gopi Kallayil, Google Author InformationMark Edwards is a corporate speech writing coach who has helped his clients win over $10 billion's worth of new businesses pitches as a pitch doctor in the media, marketing and advertising industries. He began his career as a business journalist 25 years ago; for over two decades his writing appeared on a weekly basis in The Sunday Times. He is the co-author of Belonging: the key to transforming and maintaining diversity, inclusion and equality at work and the author of The Tao of Bowie: 10 lessons from David Bowie's life to help you live yours. Tab Content 6Author Website:Countries AvailableAll regions |
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