Overview

If you want to increase your chances for getting donations from business, know how much support you can ask for from the business community, get the most amount of donations as you can, and keep getting those donations year after year, then Best-Kept Secrets to Engaging and Retaining Business Donors is for you. The authors reveal how to develop profitable business giving relationships; explain the value that your nonprofit has to offer in language businesses professionals best comprehend; and relate to them from a position of strength, furthering your nonprofit's ability to pursue even more resources. Best-Kept Secrets to Engaging and Retaining Business Donors is written for busy executive directors, development professionals, and board members who want to increase donations from businesses. As a Nonprofit Quick Guide(TM), it is designed to be read in one sitting or to grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money. The authors help you: Increase awareness of your nonprofit among the business community, Strengthen your relationships with the business professionals, Demonstrate the monetary value your organization brings to the business, Approach business executives in ways that make a lasting impression, and Ensure giving again and again. You will gain insights into how businesses professionals think and how you can leverage those motivations. You will learn how to position your nonprofit for large donations. You will be shown techniques that will maximize the time and effort you spend pursuing business donations, getting the most out of your donor recruitment and retention dollars. By the end of the book, you will be able to develop relationships that increase your fundraising results, garnering more resources to implement your agency's mission and better serve the community. Written as part of the Nonprofit Quick Guide(TM) series, Best-Kept Secrets to Engaging and Retaining Business Donors focuses on getting the most out of your relationships with business donors. Other books in the series address other fundraising topics such as development planning, grant writing, individual donor recruitment and retention, developing community support, board membership, volunteerism, and career advancement, among others.

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9781951978143

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Joanne Oppelt, principal of Joanne Oppelt Consulting, LLC, is a seasoned rainmaker with a distinguished track record of success. During her twenty-five-plus years working in the nonprofit arena, she built or rebuilt successful fundraising departments at every stop, helping her organizations grow capacity and more effectively fulfill their missions. She has held positions from grant writer to executive director at the nonprofits Community Access Unlimited, Caring Contact: A Listening Community, Family to Family Network of New Jersey, Christian Healthcare Center, March of Dimes Central New Jersey, Prevent Child Abuse New Jersey, and Maternal and Family Health Services. Her extensive background in a variety of work roles and organizations enables her to understand the realities and challenges nonprofit practitioners face--both internally and externally. Her success at every stop positions her to help any nonprofit, whether through her books or consulting practice, turn around its struggling fundraising operations. Joanne is the author of four books and a co-author of seven. She has taught at Kean University as an Adjunct Professor in its graduate program. She is also a highly sought-after speaker and presenter. Joanne holds a master's degree in health administration from Wilkes University, where she graduated with distinction. Her bachelor's degree is in education, with a minor in psychology. Linda Lysakowski, ACFRE, is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fundraising Executive designation. Linda is the author of ten nonfiction books, a contributing author, co-editor, or co-author of nineteen others. She has also written six books in the spiritual and fiction realms. Linda has more than thirty years in the development field. She worked for a university and a museum before starting her own consulting firm. In her twenty-five years as a philanthropic consultant, Linda has managed capital campaigns that have raised more than $50 million, helped hundreds of nonprofit organizations achieve their development goals, and trained more than fifty thousand development professionals in most of the fifty states of the United States, Canada, Mexico, Egypt, and Bermuda. She served on the Association of Fundraising Philanthropy (AFP) Foundation for Philanthropy Board and on the Professional Advancement Division for AFP. She is a past president of the Eastern Pennsylvania and Sierra (Nevada) AFP chapters. She received the Outstanding Fundraiser of the Year award from the Eastern Pennsylvania, Las Vegas, and Sierra (Nevada) chapters of AFP, was honored with the Barbara Marion Award for Outstanding Service to AFP and received the Lifetime Achievement Award from the Las Vegas AFP chapter. Linda is a graduate of Alvernia University with majors in banking and finance as well as theology/philosophy, and a minor in communications. As a graduate of AFP's Faculty Training Academy, she is a Master Teacher.

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