Overview

This first-of-its kind text is written specifically for students preparing to enter the hospitality industry. It provides comprehensive coverage of service and image fundamentals and their application in hotel and restaurant management and service. Every nuance of the hospitality industry is discussed in depth, from appearance, grooming, and uniforms to body language, customer relations, and business etiquette. Separate chapters on universal standards and cross-cultural communication prepare students to deal with guests of varied backgrounds with ease. 'Self-Assessment Checklists' help students gauge their own readiness in making that critical first impression. This effective training resource will arm students with the knowledge they need to succeed in the hospitality industry. Features: -'Self-Assessment Checklists' allow students to gauge their personal readiness -new photographs and illustrations reinforce important ideas -chapter objectives and review questions keep users 'on track'

Full Product Details

9780766815841

Table of Contents

Reviews

Chapter 1: First Impressions in Hospitality. Chapter 2: Professional Dress for Men and Women. Chapter 3: Professional Dress for Men in Hospitality. Chapter 4: Professional Dress for Women in Hospitality. Chapter 5: Casual Days in Hospitality? Chapter 6: Universal Standards. Chapter 7: Wearing Your Uniform with Class. Chapter 8: Hospitality: What You Say, What You Do. Chapter 9: Business Etiquette: Charming the Bottom Line. Chapter 10: The Art of Selecting Uniforms. Chapter 11: Putting It All Together. Glossary. Appendix A: Self-Assessment Checklist - How's My Image? Appendix B: Additional Resources and Readings. Index.

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available