Overview
I'm sure if any time over the last hundred years you asked any business owners what their most effective form of advertising was, you'd get the same answer. Word of mouth. If you asked them which advertising produced the most loyal customers, the answer would be the same. Word of mouth. The most long term customers' Word of mouth. If you asked them how they created word of mouth advertising, though, they might mumble something about delivering a high quality product and service. But for the most part they'd have little idea how to actually create good word of mouth advertising. For them word of mouth was more of a passive venture, something that just happened. In the last twenty years or so, though, a more active strategy has been built up for referral marketing, which is, after all, merely the creation of good word of mouth advertising. For the last hundred years every business person just knew that word of mouth advertising was the most effective. Today studies are showing that referral marketing may be even better than even that conventional business wisdom thought it was.
Full Product Details
Author: James E Russell III
Publisher: Black Rose Writing
Imprint: Black Rose Writing
Edition: First Printing ed.
Dimensions:
Width: 12.70cm
, Height: 1.60cm
, Length: 20.30cm
Weight: 0.376kg
ISBN: 9781684331369
ISBN 10: 1684331366
Pages: 262
Publication Date: 23 August 2018
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Reviews
I would like to say this is one of the best books I have ever read on how to run a business any kind of business, it's very basic and very good -Attorney Thomas J Ford of Boston, Massachusetts This book is definitely insightful. Jim Russell brought up a lot of good points about overcoming the challenges of getting just the right fit for your company. I'm definitely planning on implementing some of his suggestions during my interviewing process. This is a new view into how to look for as well as to be the best. -Tara Rixey, Account Manager/Recruiter, Hire the Winners
Author Information
Meet James E. Russell III Jim's vast knowledge of the business world grew from 30+ years of hands-on leadership experience, starting from the trenches in automotive sales and encompassing many years as general manager of profitable dealerships. As a true leader, his strengths include staffing, educating, and motivating employees to maintain a positive, profitable, team- friendly environment, with a high level of customer satisfaction. As a skilled communicator, experienced capital manager, and champion of compelling customer service, Jim thrives on the challenges facing businesses today. He specializes in assessing operational and personnel strengths and weaknesses, and leveraging assets for peak performance. With contagious enthusiasm and a welcoming attitude, Jim builds lasting relationships and delivers results. Jim offers a plan and a winning strategy to help your business, customers and employees to be the BEST. He'll help you build a winning team culture, implement a wow factor in customer satisfaction, and help your business achieve the top level of productivity and profit. Devoted husband, parent and grandparent, Jim proudly served our nation for 8 years in the United States Air Force.
