The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement
Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page Ltd
ISBN:  

9780749460631


Pages:   224
Publication Date:   03 June 2011
Format:   Digital
Availability:   Available To Order   Availability explained
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The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement


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Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
ISBN:  

9780749460631


ISBN 10:   0749460636
Pages:   224
Publication Date:   03 June 2011
Audience:   College/higher education ,  General/trade ,  Professional and scholarly ,  Tertiary & Higher Education ,  General
Format:   Digital
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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...it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice for the Twitter generation. Management Today


Author Information

Damian Ryan is a digital marketing expert and has been working at the forefront of the media industry for 25 years. He created the first Internet magazine in Ireland in 1996 before launching the first digital marketing agency in the UK and Ireland in 1998. He now works in the global mergers and acquisitions business where he specialises in digital marketing. Calvin Jones is a freelance writer and is already widely recognised as an authoritative and knowledgeable writer and commentator in the emerging world of digital marketing. They are both the authors of the best-selling Understanding Digital Marketing, published by Kogan Page.

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