Overview

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. The third edition of Being Ethnographic highlights the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity. This fully updated third edition includes: Discussions on technology and multimodality as hands-on tools for the field Helpful insights into making thoughtful choices around a research design Aid in engaging ethically and effectively within the field Lasting tips for finalising and conducting research Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else's shoes.

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9781529791860

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Reviews

An insightful and comprehensive text on the ethnographic method - a must-read for social scientists, whether students, academics or practitioners. Madden's engaging text convincingly demonstrates the ongoing value of ethnography for making sense of our world. -- Helen Lee The craft of ethnography is fiendishly difficult to explain, but Raymond Madden does a superb job of it in this third edition of a now-classic manual. From traditional fieldwork to online ethnography to post-pandemic fieldwork, this book has it all. -- Niko Besnier

An insightful and comprehensive text on the ethnographic method – a must-read for social scientists, whether students, academics or practitioners. Madden’s engaging text convincingly demonstrates the ongoing value of ethnography for making sense of our world. -- Helen Lee The craft of ethnography is fiendishly difficult to explain, but Raymond Madden does a superb job of it in this third edition of a now-classic manual. From traditional fieldwork to online ethnography to post-pandemic fieldwork, this book has it all.  -- Niko Besnier

Author Information

Raymond Madden is an anthropologist in the School of Social Sciences, La Trobe University, Melbourne, Australia. He has taught ethnographic methods, applied anthropology, and human and animal anthropology for over a decade. He published textbook, Being Ethnographic in 2010 and a second edition in 2017 (SAGE). He has also worked extensively in the area of native title research in South East Australia and has an emerging interest in human and animal sociality.

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