Overview

A commercial real estate broker is a middleman between sellers and buyers of commercial real estate, who helps clients sell, lease, or purchase commercial real estate. A commercial real estate broker has the freedom to work as an independent agent, an employer of commercial real estate agents, or as a member of a commercial real estate brokerage firm. In this book, the author describes methods by which a broker will be able to find out if this is a fight worth fighting. He will give you the tools in which you can keep up your motivation and not sweat the random events that may fool you into thinking you are off-course. Ultimately, he will provide you with a framework to hold yourself accountable to the thing that matters most: building your book of business. The work may seem unsexy, challenging and glamor-less, but following it will certainly provide you with the best chance of success you have in the inherently foggy world of commercial real estate brokerage.

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