Overview
Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology, changes in client's communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success. Features: Evaluating your business and the competition to determine what you do best and where you can improve Establishing a well conceived business plan and setting goals to help your progress Understanding the costs associated with running your business and how they affect your take home income Getting the most out of bridal shows Mastering the art of the soft sell-for enhanced profits and a great relationship with your clients AUTHOR: Sal Cincotta is the owner and principal photographer of Salvatore Cincotta Photography and Studio C, based in O'Fallon, IL. He writes for Rangefinder magazine and owns BehindTheShutter.com. ILLUSTRATIONS: 230 colour photographs *
Full Product Details
Author: Salvatore Cincotta
Publisher: Amherst Media
Imprint: Amherst Media
Dimensions:
Width: 18.90cm
, Height: 1.30cm
, Length: 25.00cm
Weight: 0.480kg
ISBN: 9781608952649
ISBN 10: 1608952649
Pages: 160
Publication Date: 01 November 2011
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
I can sum up Behind the Shutter in one word RELEVANT. Not only is it a brilliant blueprint of how to design a successful photography business, it is packed full of inspiring world class photography as well. --Damon Tucci, author, Tucci and Usmani's The Business of Photography [This book] aids photographers in building a wedding photography business. [It] explains business basics, including business and marketing plans, metrics, and pricing; finding clients at bridal shows; marketing to brides on Facebook, Twitter, blogs, websites, and more. --www.BookNews.com
[This book] aids photographers in building a wedding photography business. [It] explains business basics, including business and marketing plans, metrics, and pricing; finding clients at bridal shows; marketing to brides on Facebook, Twitter, blogs, websites, and more. --www.BookNews.com
Author Information
Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.
