Overview

What is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation? Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful, but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money - or not - and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks - politicians, corporations, real-estate tycoons - and tells us why this matters. Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions, but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light.

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NALIN MEHTA is an award-winning social scientist, journalist and author. He is associate professor with Shiv Nadar University, consulting editor with The Times of India and editor of the South Asian History and Culture (Routledge) book series and journal. He has previously been managing editor, Headlines Today, adjunct professor at Indian Institute of Management, Bangalore, and held senior executive positions with the UN and the Global Fund in Geneva. He has taught at universities and institutions in Australia, Switzerland and Singapore and currently sits on the governing board of the University Grants Commission Consortium for Educational Communication, which oversees the work of twenty-one university centres nationwide. His books include India on Television: How Satellite News Channels Changed the Way We Think and Act, which won the 2009 Asian Publishing Award for Best Book, the best-selling Sellotape Legacy: Delhi and the Commonwealth Games and a critically acclaimed social history of Indian sport, Olympics: The India Story. Twitter: @nalinmehta Website: www.nalinmehta.in

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