Overview

For good reason, the era we live in is dubbed the Information Age. People have never had such rapid and simple access to so much information. The availability of so much information may appear to be useful to us in terms of becoming informed and making good decisions, but the availability of so much information does not necessarily make us knowledgeable. In recent years, finance has witnessed the birth of a new way of thinking about financial decision-making that takes into consideration the investor's psychology - heuristics, biases, emotions, fears, and fallacies - to make sense of investor decision-making. Behavioral finance is a relatively recent area that enters the debate as an alternative method to working with emotion and decision-making defects to understand how they inhibit us from reaching optimal outcomes in investing and how they may be worked with to optimize the results. Buy it NOW and let your customers get addicted to this amazing book!

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9781803353715

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