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In behavioral economy view point, I shall indicate why health food consumers' consumption behaviors are similar to Disney entertainment theme park visitors' consumption behaviors. I shall indicate how Disney knowledge managment method can attract Disney visitors to choose to play its entertainment facilities, which is similar to some health food manufacturers which apply health food knowledge management method to attract consumer to buy their health food to eat. In micro economy view point, Disney knowledge managment strategy ( organizational restructure changing) can attract many visitors prefer to choose to play its entertainment facilities successfully. In micro economy view poiint, some health food manufacturers' health food knowledge strategy, although they spend much expenditure to promote whose health food to let consumers to know what their health food can give health benefits to their health food consumers. But, they will increase many health food consumer number latter. Concerning health food consumers who will prefer to choose health foods to eat more than unhealth goods. Their consumption behaviors are similar to Disney visitors' consumption behavior. Expecting to spend less time to queue of Disney visitors who only prefer to choose the entertainment facilities to play which only need them to spend less time to queue in Disney theme park. So, their consumption behaviors concern behavioral economy theory. Such as, the Disney expecting short time queue time of visitors who expect to spend less time to queue in order to play any many Disney entertainment facilities. In Disney visitor individual negative psychological view point, Disney visitors will feel queue time is same to money, who feel to wait long time to play any entertainment facilities in queue, who will feel to pay tickets to enter Disney, the ticket prices are not reasonable and unfair to them. In health food consumer's positive psychological view point, for health food consumers, who will feel waste money to spend any unhealth foods to eat. Excess weight is significant societal problems, mindfulness may encourage healthier weight and eating habits. Some health psychologists found a positive relation between mindfulness and healthier eating. It causes some consumers concern health eating behavior, such as reduced calorie consumption and healthier snack choices, who also find causal effect of mindfulness healthier eating who found evidence that mindfulness is affected eating behavior by encouraging attitude preferences for generic mindfulness-based strategies which could have benefits for encouraging healthier eating behavior. Excessive weight has several causes including physical inactivity, over-consumption of convenient food behavior. Mindful people experience their environments allow positive and negative thoughts and feelings to occur with less judgement. Mindfulness is associated with better mental health, relationship satisfaction and self regulation ( Brown et al, 2007). Self regulation strength way, however play a role in other contents. Where mindful individuals face greater temptation, unhealthy eating may often result from a lack of self-regulations, which should be reduced by mindfulness. Thus, any one habit health eating behavior consumer will concern to choose what kind of health food to buy only choice health food to eat. So, it has limit health food demand to this habit health eating behavior consumer. Otherwise, any one inhabit health eating behavior consumer won't have any limit food choice. So, a variety of food demand is much to inhabit health eating behavior consumer to compare to habit health eating behavior consumer as well as a health food choice will be the concerning health food consumers' economic behavior model ( attitude).

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