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9781107569546

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'This superb book gives the reader a unique and fascinating window into the historical and intellectual origins of behavioral economics, a movement that is rebuilding economics on a new, more realistic foundation.' George Loewenstein, Herbert A. Simon Professor of Economics and Psychology, Carnegie Mellon University 'The author provides a balanced treatment of diverging views with a light hand on interpretation ... Summing up: highly recommended.' M. H. Lesser, Choice

'This superb book gives the reader a unique and fascinating window into the historical and intellectual origins of behavioral economics, a movement that is rebuilding economics on a new, more realistic foundation.' George Loewenstein, Herbert A. Simon Professor of Economics and Psychology, Carnegie Mellon University 'The author provides a balanced treatment of diverging views with a light hand on interpretation ... Summing up: highly recommended.' M. H. Lesser, Choice 'Together, the two narratives make for a richer fabric that can undergird future debates and serve as a basis for much-needed further work on the history, philosophy, and methodology of behavioral economics.' Erik Angner, Journal of the History of Economic Thought

Author Information

Floris Heukelom is Assistant Professor of Economics, Radboud University Nijmegen. He specializes in the use of the experiment in twentieth-century economics and psychology. Among other journals, he has published in Science in Context, the Journal of the History of the Behavioral Sciences, History of Political Economy, and the Journal of Economic Methodology.

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