Overview

'I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter into one of the most creative periods of my life.' - Steve Jobs Begin Again tells the largely unexplored story of the dozen years Steve Jobs spent building NeXt in the aftermath of his firing from Apple, the company he founded, in 1985. This period would see Jobs at his most creative, vulnerable and intense. It would redefine him as a designer and a leader, ultimately leading to the later resurgence and dominance of Apple following his triumphant return. Yet this crucial period remains woefully under-covered. Award-winning writers Geoffrey Cain and Jimmy Soni change that. Utilising a trove of new material, including dozens of hours of unbroadcast footage of Jobs at NeXT's meetings and retreats, new interviews and unpublished oral histories with Jobs and his colleagues, new first-hand material and countless internal documents, Begin Again is the definitive history of the most remarkable period in the life of Steve Jobs. AUTHOR: Geoffrey Cain is an investigative journalist and technology writer. He's contributed to The Economist, Time, the Wall Street Journal, and dozens of other magazines and newspapers. His first book, Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech, was longlisted for the Financial Times and McKinsey Business Book of the Year award. A Fulbright scholar, he studied at London's School of Oriental and African Studies and the George Washington University, and is a term member of the Council on Foreign Relations.

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9781837731930

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Reviews

Finally! A full biography of the most consequential years of Steve Jobs's life. Too often seen as a detour, Cain portrays Steve's twelve-year exile as formative, the time when he transformed from an impulsive, know-it-all brat to an introspective visionary who could trust and delegate. This will be a source of inspiration for latecomers and lost souls. * Patrick McGee, author of Apple in China: The Capture of the World’s Greatest Company * Steve Jobs in Exile tells the story of America's greatest visionary from humiliation to reinvention. Essential reading on the transformation of Apple, the evolution of the computer, and the fall and rise of Steve Jobs. * Chris Miller, author of Chip War: The Fight for the World’s Most Critical Technology * Steve Jobs in Exile is the definitive chronicle of NeXT, the transitional company that helped Steve Jobs cross the chasm from failed cofounder of Apple to its brilliant savior. * Steven Levy, author of Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything and Facebook: The Inside Story * A remarkable fly-on-the-wall account of the wilderness years that taught a visionary monster empathy and humility. Geoffrey Cain's inside story of how an outcast Steve Jobs engineered one of the great comebacks in business history is also a surprisingly human tale of self-reinvention. * Peter Robison, bestselling author of Flying Blind * This captivating tale of Steve Jobs' chastening, exhausting and often humiliating years in the wilderness explains how, when he returned to Apple in 1997, he was with the wisdom and poise to orchestrate the greatest turnaround in the history of U.S. business. * Michael Moritz, former Chairman of Sequoia Capital and author of The Little Kingdom and Ausländer *

Author Information

Geoffrey Cain is an investigative journalist and technology writer. He's contributed to The Economist, Time, the Wall Street Journal, and dozens of other magazines and newspapers. His first book, Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech, was longlisted for the Financial Times and McKinsey Business Book of the Year award. A Fulbright scholar, he studied at London's School of Oriental and African Studies and the George Washington University, and is a term member of the Council on Foreign Relations.

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