Overview

Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.

Full Product Details

Author:   John McWade
Publisher:   Pearson Education (US)
Imprint:   Peachpit Press Publications
Dimensions:   Width: 17.80cm , Height: 1.00cm , Length: 27.00cm
Weight:   0.450kg
ISBN:  

9780321580122

ISBN 10:   0321580125
Pages:   240
Publication Date:   19 November 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Knowledge Design without rulers The empty page has a lot to say Our color wheel How to find the perfect color What typeface goes with that? How contrasts create type style Typography 101 Character parts Technique Many from one More from less Cropping basics Background selection Focal points Cool covers How to design a second page Bring the outside in Simply borderless Voice-over captions Multi-caption photo tells many stories Multiple captions in high style Lessons from a beautiful site A welcoming home page Simple, bold, bright Organize that card The power of the postcard Put a photo in your name Functional beauty Projects Make a theme Design a story-style brochure Template: Story-style brochure Design a pocket-size brochure Template: Pocket-size brochure A small newsletter that reads big Design a photo graph Design a card the easy way Design a dual-purpose letterhead How to set a text-only logotype Design a flier that comes back to you Template: Flier that comes back Small site, great format Template: Small format website Design a beautiful Web header Design simple presentations Picture your presentation Design a panoramic booklet Template: Panoramic booklet Design below the line Index

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Author Information

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine.

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