Overview
Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-one multinational AB InBev, claims forty-six percent of all beer profits-but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
Full Product Details
Author: Johan Swinnen ,
Devin Briski ,
Liam Gerrard
Publisher: Tantor Media, Inc
Imprint: Tantor Media, Inc
Edition: Unabridged edition
Dimensions:
Width: 16.30cm
, Height: 2.70cm
, Length: 13.70cm
Weight: 0.079kg
ISBN: 9781541418226
ISBN 10: 1541418220
Publication Date: 07 November 2017
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Johan Swinnen is Professor of Economics and Director of the LICOS-Centre for Institutions and Economic Performance at the KU Leuven, Senior Research Fellow at the Centre for European Policy Studies (CEPS) and a Visiting Scholar at the Centre for Food Security and the Environment (FSE) at Stanford University. Devin Briski is an MS candidate at Columbia Journalism School. Previously she worked on the publishing and marketing team of Stanford Social Innovation Review. She is a co-founder and regular contributor of online magazine the Ventured Life, and earned a bachelor's degree in sociology from Columbia University. Liam Gerrard is an award-winning voice artist with over ten years of experience working in every field of the voice industry, as well as a highly acclaimed stage and screen actor. A 2017 Audie Award nominee, he has narrated over thirty audiobooks in a wide range of genres and styles.
