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OverviewFull Product DetailsAuthor: Adam W. Tyma , Travis R. Bell, University of South Florida , Michelle Calka , Emory S. Daniel, Jr.Publisher: Lexington Books Imprint: Lexington Books Dimensions: Width: 15.30cm , Height: 1.20cm , Length: 21.80cm Weight: 0.249kg ISBN: 9781498535564ISBN 10: 1498535569 Pages: 160 Publication Date: 10 July 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of Contents"Contents Acknowledgments Introduction: What, exactly, is “Beer Culture”? Adam W. Tyma Chapter 1 Fermenting Community: Homebrewing as Community Building Michelle Calka Chapter 2 Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography Jennifer C. Dunn Chapter 3 Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand’s Revival Charley Reed Chapter 4 Social Media Suds: Blogging Beer to Stay Sharp in the Classroom Robert Andrew Dunn Chapter 5 Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries Emory S. Daniel, Jr. Chapter 6 ""What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."" Travis R. Bell Conclusion: One starting point of many … Adam W. Tyma Bibliography About the Contributors"ReviewsTyma's book opens up new ground in the study of alcohol by studying beer culture in and of itself, and also by implicitly linking it to larger cultural issues in American society. While historical, legal, and economic studies abound, this work drills down into a number of topics familiar to homebrewers and professionals alike...Positioning itself as one of the first examinations of beer culture in the United States from the perspective of the homebrewer, consumer, and connoisseur, Tyma's work challenges and expands what we know about beer culture, but also provides an array of questions about how beer fits into Americans' understanding of what it means to be a consumer and how alcohol fits into the American identity. -- Andrew McMichael, Western Kentucky University Craft breweries are taking over the nation! In Beer Culture in Theory and Practice, editor Adam W. Tyma and a team of insightful contributors provide essential analysis that reveals just how intricately linked beer and popular culture are in America. This book is essential reading and is filled with exemplary research and exquisite writing that readers will find themselves looking at again and again. With Tyma's book, I think we can safely conclude that there is nothing more American than beer! -- Bob Batchelor, Cultural Historian and Author Craft breweries are taking over the nation! In Beer Culture in Theory and Practice, editor Adam W. Tyma and a team of insightful contributors provide essential analysis that reveals just how intricately linked beer and popular culture are in America. This book is essential reading and is filled with exemplary research and exquisite writing that readers will find themselves looking at again and again. With Tyma's book, I think we can safely conclude that there is nothing more American than beer!--Bob Batchelor, Cultural Historian and Author Tyma's book opens up new ground in the study of alcohol by studying beer culture in and of itself, and also by implicitly linking it to larger cultural issues in American society. While historical, legal, and economic studies abound, this work drills down into a number of topics familiar to homebrewers and professionals alike...Positioning itself as one of the first examinations of beer culture in the United States from the perspective of the homebrewer, consumer, and connoisseur, Tyma's work challenges and expands what we know about beer culture, but also provides an array of questions about how beer fits into Americans' understanding of what it means to be a consumer and how alcohol fits into the American identity.--Andrew McMichael, Western Kentucky University Author InformationAdam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha. Tab Content 6Author Website:Countries AvailableAll regions |