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9781666904352

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An important contribution to the growing body of literature on craft beer, Wilson and Stone offer a unique and approachable interdisciplinary perspective to better understand the ways in which cultural production is intertwined with consumer psychology. There is something here for the craft beer connoisseur as well as the advanced undergraduate student. -- Nathaniel G. Chapman, Arkansas Tech University A timely and enjoyable look at beer and its many pleasures through a fresh lens: that of the social and cultural phenomenon. -- Josh Noel, Chicago Tribune and author of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business This isn't just a book for beer lovers. It's a great, deep dive into beer, society, and everything in between. Regardless of your level of beer knowledge, the authors have crafted a wonderful guide into the inner workings of the industry and its connection to culture that should be required reading! -- Ren Navarro, Beer. Diversity.

Author Information

Eli Revelle Yano Wilson is assistant professor of sociology at the University of New Mexico. He is also a Certified Cicerone® who formerly worked in the beer industry in Los Angeles. Asa B. Stone is affiliate assistant professor of geography and environmental studies at the University of New Mexico and an Advanced Cicerone® who leads educational workshops on beer and social justice around the world.

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