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9780271098760

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Reviews

“José G. Izaguirre III’s Becoming La Raza offers a much needed refreshing update to the study of Chicano movement rhetorics. Drawing on key rhetorical texts and informed by his own family history, he offers illuminating new insights that reflect not only historical trends but contemporary reverberations.” —Bernadette Calafell, coeditor of Negotiating Identity and Transnationalism: Middle Eastern and North African Communication and Critical Cultural Studies “José G. Izaguirre III offers readers a compelling racial rhetorical history of Chican@ movement(s) discourse by analyzing the aesthetics of canonical Chican@ texts. Becoming La Raza is riveting to read due to its forceful arguments about selected texts, engagement with cross-disciplinary literature, and nuanced analysis that reveals the racialization by and of Chican@s during the highly charged period of 1965–1970. This book is a must read for those interested in rhetoric, race, violence, social movements, and Chicana/o studies.” —Michelle A. Holling, co-editor of both Latina/o Discourse in Vernacular Spaces: Somos de Una Voz? and Race(ing) Intercultural Communication: Racial Logics in a Colorblind Era

Author Information

José G. Izaguirre III is Assistant Professor in the Department of Communication at the University of Colorado Boulder.

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