Overview

Becoming Girlilla is an unfiltered, inspiring memoir of Jennie Smythe's rise from unlikely beginnings to digital marketing powerhouse, showing listeners how resilience, authenticity, and passion can make a real impact both online and off. ""Jennie's story is a master class in what it means to have your hard work pay off."" --Kristin Chenoweth, Recording Artist, Performer, Actress, Author & Philanthropist What would you do with your life if you knew it was half over? It was the question that faced Jennie Smythe during a pivotal point in her early adult life. Becoming Girlilla answers that question and more, as this digital marketing trailblazer candidly shares her path to success, full of sometimes surprising and oftentimes laugh-out-loud moments. Jennie's career in music started with a job interview set up by a stripper in Los Angeles. Her experiences at Elektra, Disney's Hollywood Records, YAHOO! Music and beyond evolved into a high-powered role as CEO of her own Nashville-based firm, Girlilla Marketing. Along the way, she navigated an industry that often underestimated her, fought through personal and professional hurdles, and rose to the top of her field. Jennie's inspiring journey, full of raw grit and humor, unfolds through-- Her battles with career uncertainty The loss of her estranged father Her courageous fight against breast cancer The challenges of entrepreneurship, including the lean, early days of Girlilla Marketing and the path from acquisition to regaining control of her company Lessons for young professionals, including how who you know can often be more important than what you know Practical insights for creating a digital presence with purpose and authenticity Discovering new ways to use social media for good Becoming Girlilla isn't just about one woman's resilience--it's a call to embrace change, unleash potential, and make a positive impact in your world.

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Jennie Smythe is a groundbreaker in the digital marketing field and the founder and CEO of Girlilla Marketing, an award-winning firm renowned for its work with world-famous entertainers. A Nashville-based industry leader, Smythe also serves as 2025 Chairperson of the Country Music Association Board of Directors and is on the boards of the CMA Foundation and Music Health Alliance. Smythe lives in Nashville with her husband, fellow entrepreneur Shannon Houchins, and their two children. Jennie Smythe is a groundbreaker in the digital marketing field and the founder and CEO of Girlilla Marketing, an award-winning firm renowned for its work with world-famous entertainers. A Nashville-based industry leader, Smythe also serves as 2025 Chairperson of the Country Music Association Board of Directors and is on the boards of the CMA Foundation and Music Health Alliance. Smythe lives in Nashville with her husband, fellow entrepreneur Shannon Houchins, and their two children.

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