Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
Author:   Ronald D. Smith
Publisher:   Taylor & Francis Ltd
Edition:   6th edition
ISBN:  

9780367281595


Pages:   474
Publication Date:   02 December 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media


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Full Product Details

Author:   Ronald D. Smith
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   6th edition
Weight:   1.043kg
ISBN:  

9780367281595


ISBN 10:   0367281597
Pages:   474
Publication Date:   02 December 2019
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Part I: Principles of Effective Writing 1. Writing…and What It Means to You 2. Effective Writing 3. Persuasive and Ethical Communication 4. The Writing Process 5. News: The Basis for All Strategic Communication 6. News Writing Style Part II: Paid, Earned, Owned and Shared Media 7. Social Media and Wiki 8. Website and Blog 9. Fact Sheet and Advisory 10. Print News Release 11. Broadcast News Release 12. Transmedia News Package 13. Advocacy and Opinion 14. News Feature 15. Brochure, Newsletter and Corporate Report 16. Donor Appeals 17. Speeches, Presentations and Interviews 18. Public Relations Advertising Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing

Reviews

Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information. -- Deborah Bowen, University of South Florida


Author Information

Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.

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