Overview

Becoming a Green Innovator is an authoritative, insiders perspective on conceptualizing, developing, and implementing innovative strategies for corporate sustainability. Featuring CEOs representing some of the top companies in the nation, this book provides best practices for creating core green values that can be woven into the business fabric to ensure the ongoing execution of eco-friendly decisions. With the onset of global warming, CEOs face increasing pressure to do their part in making the earth a cleaner place by reducing CO2 emissions throughout the business, and these authors offer instructions for saving energy, constructing greener buildings, and selling products that are better for the planet. From conceiving green ideas to getting employees involved, this book provides valuable insight for those looking to instill a culture of environmental stewardship, awareness, and accountability. Showing a responsibility to clients and the community by seeing the big picture, these authors also demonstrate how the meaning of green extends beyond the traditional reduce, reuse, recycle paradigm to harness alternative energy like solar power. Highlighting the importance of knowing where to innovate, the authors also offer tips for incorporating green concepts into product development, in addition to measuring ROI for green innovation by establishing environmental metrics. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading executive minds of today, as these insiders offer up their thoughts around the keys to indelibly integrating green innovation into the DNA of your company.

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