Overview

Raising the prices of your services is a difficult topic. On one hand, beauty professionals tend to encourage one another to do so, arguing that you should always charge your worth (which is true!). On the other - many salon owners and solo specialists are afraid of losing their customers, as they are aware that for many people, the price is one of the most (if not the most) important factors when choosing a place to get their hair, nail or lashes done. This book also teaches you how to: -Look at your WHY and a definition of limiting beliefs; -Analyze, with work assignments, determine your limiting beliefs, and how to get rid of those that are not serving you; -Justify raising your service prices and the effect self-worth has on your determination to raise your prices; -Know how much and how often to raise your service prices; -Notify your clients of the price increases and handling possible questions about the price increases; and -Know the importance of your business numbers (metrics), how much extra income you can make, and the value of well-managed retail sales.

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