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9781635768404

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"“I have known Dr. Louis Perron for many years and it has always been a refreshing experience to listen to his reports and analysis. I have described his presentations as ‘like walking in the garden barefoot.’ I say that because I always come away fully grounded. You will too, after reading his book.” —Ferdinand “Bongbong” Romualdez Marcos JR., President of the Republic of the Philippines “Whether you’re a political scientist, journalist, or first-time candidate on the ballot, we can all learn from the lessons and results of several engaging campaigns. Perron provides a strategic landscape for how modern campaigns are won and lost in today’s unpredictable and often hostile political terrain.” —Donna Brazile, former Interim Chairwoman of the Democratic National Committee “Dr. Perron’s analysis is spot on. But this book is much more. It is a rare view inside the mind of an artist and master craftsman. If you want to really know how elections are won, start with this book.” —John Zogby, founder of the Zogby International poll and author of The Way We’ll Be ""A thoughtful compendium of campaign advice combining theory and practice authored by a consultant whose political experience is both deep and broad. If you are running, or helping a candidate run, or just want to understand political campaigns, you should be reading this very helpful book. If you’re a serious campaigner, the pages will soon be dog-eared, as you’ll find yourself referring to it often."" —Mark Mellman, pollster, strategist, and Hall of Fame member of the American Association of Political Consultants ""If candidates follow Dr. Louis Perron's advice on the importance of a central compelling message, it could make the difference between victory and defeat. The importance of a succinct raison d'être cannot be overemphasized."" —Carlton Ballowe, Chairman of the Republican Committee, Nelson County, Virginia “Dr. Perron is the ultimate expert in winning elections. If you’re serious about running, read this book.” —Andrea Römmele, Dean and Professor at the Hertie School of Governance in Berlin “Louis Perron combines analytical ability with a hands-on campaign approach. His book provides a rare transnational insight into the world of campaigning. Candidates, practitioners and academics will love it.” —Dr. Thomas Hofer, Political Analyst “Beat the Incumbent is a compelling guide for political experts and candidates that offers an insightful blend of scholarly research and practical experience. Louis Perron provides a promising model and campaigning strategies adaptable to various political contexts.” —Romain Lachat, Associate Professor at Centre for Political Research at Sciences Po “With fascinating real-world examples, Beat the Incumbent provides hands-on advice for political candidates based on Louis Perron’s many years as a political consultant. He tells you in a refreshingly open and direct manner how to win elections as a political challenger. Even if you are not running for office, you will learn an immense amount about how electoral campaigning works in contemporary democracies.” —Hanspeter Kriesi, Professor at European University Institute"

"“I have known Dr. Louis Perron for many years and it has always been a refreshing experience to listen to his reports and analysis. I have described his presentations as ‘like walking in the garden barefoot.’ I say that because I always come away fully grounded. You will too, after reading his book.” —Ferdinand “Bongbong” Romualdez Marcos JR., President of the Republic of the Philippines “Whether you’re a political scientist, journalist, or first-time candidate on the ballot, we can all learn from the lessons and results of several engaging campaigns. Perron provides a strategic landscape for how modern campaigns are won and lost in today’s unpredictable and often hostile political terrain.” —Donna Brazile, former Interim Chairwoman of the Democratic National Committee “Dr. Perron’s analysis is spot on. But this book is much more. It is a rare view inside the mind of an artist and master craftsman. If you want to really know how elections are won, start with this book.” —John Zogby, founder of the Zogby International poll and author of The Way We’ll Be ""A thoughtful compendium of campaign advice combining theory and practice authored by a consultant whose political experience is both deep and broad. If you are running, or helping a candidate run, or just want to understand political campaigns, you should be reading this very helpful book. If you’re a serious campaigner, the pages will soon be dog-eared, as you’ll find yourself referring to it often."" —Mark Mellman, pollster, strategist, and Hall of Fame member of the American Association of Political Consultants ""If candidates follow Dr. Louis Perron's advice on the importance of a central compelling message, it could make the difference between victory and defeat. The importance of a succinct raison d'être cannot be overemphasized."" —Carlton Ballowe, Chairman of the Republican Committee, Nelson County, Virginia “Dr. Perron is the ultimate expert in winning elections. If you’re serious about running, read this book.” —Andrea Römmele, Dean and Professor at the Hertie School of Governance in Berlin “Louis Perron combines analytical ability with a hands-on campaign approach. His book provides a rare transnational insight into the world of campaigning. Candidates, practitioners and academics will love it.” —Dr. Thomas Hofer, Political Analyst “Beat the Incumbent is a compelling guide for political experts and candidates that offers an insightful blend of scholarly research and practical experience. Louis Perron provides a promising model and campaigning strategies adaptable to various political contexts.” —Romain Lachat, Associate Professor at Centre for Political Research at Sciences Po “With fascinating real-world examples, Beat the Incumbent provides hands-on advice for political candidates based on Louis Perron’s many years as a political consultant. He tells you in a refreshingly open and direct manner how to win elections as a political challenger. Even if you are not running for office, you will learn an immense amount about how electoral campaigning works in contemporary democracies.” —Hanspeter Kriesi, Professor at European University Institute “An accessible but detailed expert guide to the nuts and bolts of successfully challenging incumbents. . . . Campaign strategists for challengers would be wise to, far ahead of November 2024, read Perron's step-by-step guide to take on incumbents at any level of government.” —Washington Examiner"

Author Information

Louis Perron, PhD, is a political scientist, consultant, and TEDx speaker based in Switzerland. He has won dozens of election campaigns in various countries—from big city mayors to presidents. He speaks fluent English, French, and German, and is a frequent commentator on election campaigns in the news and has been teaching political marketing for more than a decade.

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