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OverviewBe Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications. Full Product DetailsAuthor: Bill Penn (SPARX Communications)Publisher: Cengage Learning EMEA Imprint: Cengage Learning EMEA Edition: 2nd edition Dimensions: Width: 13.70cm , Height: 1.20cm , Length: 21.30cm Weight: 0.250kg ISBN: 9781844800735ISBN 10: 1844800733 Pages: 192 Publication Date: 29 April 2004 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: To order ![]() Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |