Overview

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.

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9781494562335

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The Disney Institute is the professional development and external training arm of The Walt Disney Company. The company showcases the business behind the magic through seminars, workshops, and presentations. Theodore Kinni has written, ghostwritten, or edited numerous books, including No Substitute for Victory, Achieve Sales Excellence, and Ayn Rand and Business. His articles and reviews have appeared in a wide variety of business periodicals. Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN's In the Gate podcast. Based in Danbury, Connecticut, Barry engineers and calls live webcasts of his son's ice hockey games.

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