Overview

A 21st-century survival guide for your inner rebel, based on the innovations of 18th-century pirates In Be More Pirate, Sam Conniff Allende reveals the game-changing innovations of 18th century pirates and identifies five key takeaways that will help you spark change and achieve success today- REBEL- Draw strength by standing up to the status quo REWRITE- Bend, break, but ultimately rewrite the rules REORGANISE- Collaborate to achieve scale not growth REDISTRIBUTE- Fight for fairness and make enemies of exploitation RETELL- Weaponise stories and tell the hell out of them Using these pioneering strategies as examples, and looking to modern-day pirates like Banksy, Elon Musk and Malala for inspiration, Conniff Allende shows you how to make positive change and build a manifesto around your ideas and principles - a pirate code 2.0 that's fit for the uncertain 21st century. Whatever your ideas or the scale of your ambitions, Be More Pirate will revolutionise the way you think, work and live.

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Reviews

Sam has created something that is timely and important. It is an idea that's going to explode -- Will Hudson * Founder and CEO of It's Nice That and Anyways * If you're in an industry facing disruption, the challenges are huge and the practical solutions few and far between. Be More Pirate is a dynamic framework for taking charge of the change that's coming your way. Sam has made pirates relevant again -- Adam Lewin * Creative Director Hearst Publishing and ex-Creative Director at Conde Nast * Be More Pirate makes modern-day heroes of names lost in history. Sam has spotted something: that millennials are natural pirates in spirit, making their own way on the high seas. Put aside the cutlass-and-parrot pirates in the Treasure Island mould. The ones he is thinking of were the model for how to break the system and create radical change -- Jo Lo Dico * Evening Standard * Be More Pirate is a timely kick up the backside for any organisation that hasn't got to grips with the disruption that faces us all. But it's also an optimistic, practical and purposeful rallying cry that a different way of organising ourselves is possible. Who knew the rogues of the 18th Century were going to be the role models we need for the 21st century -- Stephen Woodford * CEO of the Advertising Agencies Association * Be More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge -- Antony Mayfield * Founder and CEO of Brilliant Noise * A much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot -- Liam Black * CEO Wavelength * Be More Pirate is a brave, original and inspiring concept -- Syima Aslam * Director and Founder of Bradford Literature Festival * Be More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times -- Sherilyn Shackell * Founder & CEO The Marketing Academy *

It's better to be a pirate than join the navy -- Steve Jobs

I'd rather be a pirate than join the navy * Steve Jobs * Be More Pirate feels so important as it looks to history to help us grip the future * Martha Lane Fox CBE, Founder of Lastminute.com * A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do * Bruce Daisley, VP Twitter * Enlightening - Be More Pirate is a captivating and valuable read for anyone who wants a fresh guide book to navigate uncertain times * Rachel Botsman, author of WHO CAN YOU TRUST? and co-author of WHAT'S MINE IS YOURS * Sam has created something that is timely and important. It is an idea that's going to explode -- Will Hudson * Founder and CEO of It's Nice That and Anyways * If you're in an industry facing disruption, the challenges are huge and the practical solutions few and far between. Be More Pirate is a dynamic framework for taking charge of the change that's coming your way. Sam has made pirates relevant again -- Adam Lewin * Creative Director Hearst Publishing and ex-Creative Director at Conde Nast * Be More Pirate makes modern-day heroes of names lost in history. Sam has spotted something: that millennials are natural pirates in spirit, making their own way on the high seas. Put aside the cutlass-and-parrot pirates in the Treasure Island mould. The ones he is thinking of were the model for how to break the system and create radical change -- Jo Lo Dico * Evening Standard * Be More Pirate is a timely kick up the backside for any organisation that hasn't got to grips with the disruption that faces us all. But it's also an optimistic, practical and purposeful rallying cry that a different way of organising ourselves is possible. Who knew the rogues of the 18th Century were going to be the role models we need for the 21st century -- Stephen Woodford * CEO of the Advertising Agencies Association * Be More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge -- Antony Mayfield * Founder and CEO of Brilliant Noise * A much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot -- Liam Black * CEO Wavelength * Be More Pirate is a brave, original and inspiring concept -- Syima Aslam * Director and Founder of Bradford Literature Festival * Be More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times -- Sherilyn Shackell * Founder & CEO The Marketing Academy *

Author Information

Sam Conniff Allende is the founder and former CEO of Livity, a multi-award-winning youth marketing agency. Sam has led the unlikeliest collaborations between brands and bright young people on the edges of society, resulting in real innovation. He has worked with Google, Unilever, PlayStation and Dyson, and regularly speaks and runs Be More Pirate workshops at these industry-leading companies. Sam believes in the power of professional rule-breaking and is on a mission to instigate modern mutinies in organisations around the world, where the team's takeover the running of the ship to ultimately become more accountable, motivated and rebellious.

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