Overview

Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time- and field-tested to boost sales and success. Among them are Act as If It Were Impossible to Fail; Dedicate Yourself to Continuous Learning; Position Yourself as a Financial Improvement Specialist; Make Every Minute Count; Apply the 80/20 Rule to Everything; and Know How to Close the Sale.

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Brian Tracy, president of Brian Tracy International, is one of the leading authors and speakers in the world on success, achievement, management, and leadership. He has written 45 books and created more than 350 audio and video learning programs. Brian has worked as a consultant and trainer for more than 1,000 corporations, including IBM, Ford, McDonnell Douglas, Xerox, Hewlett-Packard, U.S. Bancorp, Northwestern Mutual, Federal Express, and Comcast Communications. He speaks to more than 250,000 people each year and is the most popular audio author in the world. Brian Tracy, president of Brian Tracy International, is one of the leading authors and speakers in the world on success, achievement, management, and leadership. He has written 45 books and created more than 350 audio and video learning programs. Brian has worked as a consultant and trainer for more than 1,000 corporations, including IBM, Ford, McDonnell Douglas, Xerox, Hewlett-Packard, U.S. Bancorp, Northwestern Mutual, Federal Express, and Comcast Communications. He speaks to more than 250,000 people each year and is the most popular audio author in the world.

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