Overview

Social media books are a dime a dozen, but this book presents everything an enterprise needs to know to build a social media presence online, from the strategy to organizational readiness to how to approach social media. Also included are detailed chapters on the major social networking sites - LinkedIn, Twitter, Facebook, YouTube - that explain exactly how to set up your business's social media presence. Topics in this version include: The 10 Commandments of Social Computing Create Social Computing Strategies How to Engage with Social Computing Executing Your Social Computing Strategy Building Your Community This version is intended for implementers. A companion volume - Be a Person - Enterprise Executive Version - is designed for use by enterprise leaders who need to understand the ""whys"" more than the ""how-to's"" of social media. Written in an easy, informal, non-technical style, the book presents everything enterprises need to understand how to build a social presence online - Fast!

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9781463729813

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Author Information

Mike Ellsworth Mike's background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. Most recently he leveraged more than a decade of social media experience (his first social media proposal was in 2001) by starting Linked InSolutions, a social media training and consulting company. Ken Morris, JD In addition to being a founding principal of SMPG, Ken is President and CEO of Aperçu Group Inc., a team of leading scholars and practitioners dedicated to helping organizations improve their financial and operational performance. In addition to social media consulting, Ken consults and coaches on issues of diversity, leadership, conflict management, succession planning, crisis management, team building, negotiation, presentation skills, workplace systems design, marketing, and strategic planning. Ken's accomplishments include helping improve his customers' financial and operational performance; eCommerce and technology integration; Internet, intranet, networking and information technology; recruitment and retention; business and human resources strategy and execution; marketing and business development; international affairs; executive development, education and training; and community and governmental affairs. Ken is a former Vice President of Human Resources at Boston Scientific and Guidant, Vice President, Business Development at Professional Development Group, Inc., and previously held positions at Honeywell and State Farm. Robbie Johnson Robbie is an experienced business development manager who has used social media in an innovative way to effectively connect with customers and prospects while driving sales performance. He has worked as Application Sales Representative and Business Development Consultant at Oracle before taking a business development role at Trissential, a Twin Cities IT solutions company. At Trissential, he landed three new customers, including Cargill, and $500,000 in new business solely through the use of social media techniques. In addition, he managed all of Trissential's partner relationships, including with Computer Associates, Oracle, Fujitsu, and others. As a result, Robbie helped Trissential grow from $6 million to $12 million in revenue during tough economic times.

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