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9781032177021

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'This is not a book that you should breeze through. Sure, you can. However, the reader should read at a pace that is appropriate to extract all the juice out of it. It will not be an exaggeration to say that you can explore the book like a treasure trove. I highly recommended it for those who want to challenge their minds and wouldn't mind rethinking and relearning.' - Enayet Raheem, International Society for Clinical Biostatistics, 71, June 2021

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Dr. Mani Lakshminarayanan is a researcher and statistical consultant with more than 30 years of experience in the pharmaceutical industry. He has published over 50 articles, technical reports, and book chapters besides serving as a referee for several journals. He has a Ph.D. in Statistics from Southern Methodist University, Dallas, Texas and is a Fellow of the American Statistical Association. Dr. Fanni Natanegara has over 15 years of pharmaceutical experience and is currently Principal Research Scientist and Group Leader for the Early Phase Neuroscience Statistics team at Eli Lilly and Company. She played a key role in the Advanced Analytics team to provide Bayesian education and statistical consultation at Eli Lilly. Dr. Natanegara is the chair of the cross industry-regulatory-academic DIA BSWG to ensure that Bayesian methods are appropriately utilized for design and analysis throughout the drug-development process.

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