Overview

Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

Full Product Details

9782940411559

Table of Contents

Reviews

Harkins offers exercises to sharpen the reader's awareness of typographic issues. Many creative disciplines involve typography; web developers, graphic designers, game developers, and filmmakers all must use it in their work. A solid understanding of it can even improve a mundane business letter or blog post. Harkins's guide has wide appeal, but it will be especially helpful to beginner and intermediate design students. Library Journal, December 2011 This book covers much more than many other typography books available by contextualising the practical side of typography. With a planning section that even covers book binding techniques, this book becomes much more than a theoretical research tool and is as effective as a practical guide as anything else. This sets it apart from similar publications on the market. The chosen images that support the text are refreshing in that the use of over-familiar examples that you see time and time again in other books on typography, and graphic design in general, have largely been avoided. Nigel Ball, University Campus Suffolk, UK Great book with contextual explanations and examples of applied practice. There are many typography books aimed at students but this one stands apart as having both in depth and meaningful information and also being presented clearly and in an easy to access manner. Eloise Parrack, Winchester School of Art, UK

'Beginning with an expansive definition of the term typography and continuing with a discussion of the history of printed letters and an explanation of technical processes, this well-organized book is basic yet thorough. Harkins (graphic design, Univ. of Portsmouth, UK) offers exercises to sharpen the reader's awareness of typographic issues. Many creative disciplines involve typography; web developers, graphic designers, game developers, and filmmakers all must use it in their work. A solid understanding of it can even improve a mundane business letter or blog post. Harkins's guide has wide appeal, but it will be especially helpful to beginner and intermediate design students.' Library Journal, December 2011.

Harkins offers exercises to sharpen the reader's awareness of typographic issues. Many creative disciplines involve typography; web developers, graphic designers, game developers, and filmmakers all must use it in their work. A solid understanding of it can even improve a mundane business letter or blog post. Harkins's guide has wide appeal, but it will be especially helpful to beginner and intermediate design students. * Library Journal, December 2011 * This book covers much more than many other typography books available by contextualising the practical side of typography. With a planning section that even covers book binding techniques, this book becomes much more than a theoretical research tool and is as effective as a practical guide as anything else. This sets it apart from similar publications on the market. The chosen images that support the text are refreshing in that the use of over-familiar examples that you see time and time again in other books on typography, and graphic design in general, have largely been avoided. * Nigel Ball, University Campus Suffolk, UK * Great book with contextual explanations and examples of applied practice. There are many typography books aimed at students but this one stands apart as having both in depth and meaningful information and also being presented clearly and in an easy to access manner. * Eloise Parrack, Winchester School of Art, UK * Harkins's guide has wide appeal, but it will be especially helpful to beginner and intermediate design students. * Library Journal, December 2011 *

Author Information

Michael Harkins has worked as a director within a graphic design company and has had work published and exhibited nationally. He is currently course leader for MA Graphic Design at the University of Portsmouth, UK, and a Fellow of the Higher Education Academy.

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