Overview

Addresses a fundamentally fresh form of typographical communication. This book explores the visual arrangement of words and letters in the context of multimedia. It touches on work from a variety of designers, including Channel 4 and Pentagram Design. It provides an introduction to the methods in typographical and visual communication.

Full Product Details

Author:   Matthias Hillner
Publisher:   Bloomsbury Publishing PLC
Imprint:   AVA Publishing SA
Volume:   01
Dimensions:   Width: 16.00cm , Height: 1.50cm , Length: 23.00cm
Weight:   0.540kg
ISBN:  

9782940373994

ISBN 10:   294037399
Pages:   184
Publication Date:   18 May 2009
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

How to get the most out of this book. Introduction. From visual poetry to modern typography: Visual poetry; Dada; Futurism; Constructivism; Bauhaus and De Stijl; Concrete poetry. Approaching multimedia: Kinetic typography and motion typography; Temporal and transitional typography; Information landscapes; Novelty value; The borderline between image and text. Typography, information and communication: Communicative stages; The perception of time-based information; Intelligibility; Static information and motion graphics; Towards a definition of virtual typography. Digital typography: The digital revolution; Swiss Punk and the Pacific Wave; New trends in Europe; Technology and beyond; The 'cult of the scratchy'; Multidisciplinary design; Coded typography. Typography and the process of reading: Word recognition and Bouma shapes; Serial and parallel letter recognition; Saccadic eye movements; The prospective interpretation of text contexts; Time conciousness; The dialetics of transition. The significance of ambiguity: The medium and the message; Time-based ambiguity; Ambiguity and memory; Information overload; The characteristics of virtual typography; The virtual and the digital; In haste there is error. Bibliography. Index. Acknowledgements. Working with ethics.

Reviews

Good contents with historical references ... Clean and sleek look which attracts readers. Sang Yoon, James Madison University, USA. I use a lot of Basics titles in my teaching and also as set texts. I found the book very informative as it crosses many disciplines. For my students this is important as I am trying to get them to be free and open. Claire Sambrook, University of Portsmouth, UK. Very detailed with excellent references and examples. Jodi Parker, West Suffolk College, UK. Relevant, more specific than broader design texts on web design, so will help to focus the minds of potential multimedia students. Very visual and clean cut. Diagrams and examples let the reader explore rather than reading endless text. Kristian Low, Southampton Solent University, UK.

"""Good contents with historical references ... Clean and sleek look which attracts readers."" Sang Yoon, James Madison University, USA. ""I use a lot of Basics titles in my teaching and also as set texts. I found the book very informative as it crosses many disciplines. For my students this is important as I am trying to get them to be free and open."" Claire Sambrook, University of Portsmouth, UK. ""Very detailed with excellent references and examples."" Jodi Parker, West Suffolk College, UK. ""Relevant, more specific than broader design texts on web design, so will help to focus the minds of potential multimedia students. Very visual and clean cut. Diagrams and examples let the reader explore rather than reading endless text."" Kristian Low, Southampton Solent University, UK."

Author Information

Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.

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