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OverviewThis book is a study of social interaction in organizational writing, looking at how and why members of specific groups use language in the ways they do. It shows how the discursive practices of writing shape and influence behavior of an organization’s members and their perceptions and judgments of what they consider in reality as criteria for the practices. It investigates the products of organizational communication, including the situatedness of language and its consequences, and particular language features seen as signaling contextual presuppositions, or shared meanings, providing an interpretive framework for understanding written organizational discourse. This book bases on data-driven approach rather than practice-driven or theory-driven approach, as it centers on a variety of situations that commonly take place in business and institutional organizations. Pragmatic processes such as speech acts and face theory are adopted to analyze how writers seek to encode their messages for a particular audience, and how readers make inferences when seeking to locate a writer’s intended meaning. Full Product DetailsAuthor: Yeonkwon JungPublisher: Peter Lang AG, Internationaler Verlag der Wissenschaften Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften Edition: New edition Volume: 157 Dimensions: Width: 15.00cm , Height: 1.30cm , Length: 22.50cm Weight: 0.240kg ISBN: 9783034311373ISBN 10: 3034311370 Pages: 151 Publication Date: 28 November 2013 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsContents: Literature review – General characteristics of business communication – Tone control – Context-sensitive business writing – Concluding remarks.ReviewsAuthor InformationYeonkwon Jung is Associate Professor at Kansai Gaidai University, where he is teaching English business communication courses. He holds a PhD from the University of Edinburgh and an MA from University of Hawaii. His major research interests include the various genres of business communication, the role of English as the business lingua franca, and corporate communication in international contexts. Tab Content 6Author Website:Countries AvailableAll regions |