Overview

Basics Creative Photography 01: Design Principles introduces photographers to a more considered approach that can add dynamism and impact to imagery, whatever the style or genre - something that today's editors, curators and publishers are all crying out for. In an age over-saturated with photographic imagery, this book demonstrates how design awareness can add a new level of depth to your images. Featured topics: Basic design theory; the use of space; positional decisions; the elements of design; line; shape or form; space; texture; light; colour; pattern; rhythm; contrast; scale and proportion; abstraction; movement and flow; containment; emphasis and emotion; justaposition; incongruity; mood and emotion Featured artists: Aleksandr Rodchenko; Angus Fraser; Angus McBean; Ansen Seale; Constantine Manos; Ernst Haas; Henri Cartier-Bresson; Libby Double-King; Martine Franck; Naoya Hatakeyama; Olivia Parker; Pascal Renoux; Steve Hart

Full Product Details

9781350108301

Table of Contents

Reviews

Very good ... Very clear and well presented. The standard I have come to expect from AVA. Basics Creative Photography 01: Design Principles fills a gap that we have had up until now. * Peter Savage, Reading College, UK * Enjoyable and informative in equal measure... * Ashley Beolens, fatphotographer.net, January 2011 * Wonderful publications - well designed and thus easier to extract the needed information. Often I find that when a text has in depth technical information, it might be lacking when in comes to conceptual concerns; in this case I think the pairing of the basics of creative photography design principles with the content and narrative is genius. * Michelle Given, Murray State University, USA * As a one-off book it is a great learning aid. * Jeremy Goffin, Grimsby Institute of Further & Higher Education, UK * Photographer Webb offers a beautifully designed and very useful introduction to the creative composition of a photograph. Although this volume explores the particulars of design theory via photographic illustrations, these principles are universally applicable. Thus, this book will interest anyone involved in the creation of visual images. Beginning with fundamental building blocks and moving to case studies and creative strategies, this volume, with its combination of text and images, provides readers with authoritative principles and superb photographic examples ... Images by Ernst Haas, Martine Franck, Henri Cartier-Bresson, Angus Fraser, Alexander Rodchenko, and dozens of other featured contributors are among the best photographs ever made. They brilliantly illustrate the ideas discussed in the text. Summing Up: Highly recommended. All levels, all libraries. * R. M. Labuz, Mohawk Valley Community College (Reprinted with permission of Choice, copyright 2011, American Library Association) * I think the text, layout and style are all spot on. * Armando Vilas Boas, Institute of Visual Arts, Design & Marketing, Portugal * The book offers a systematic approach to photographic composition and design principles preparing the student for exploring the world with a photographer's eyes and an ability to recreate the rules when necessary. * Daniela Sirbu, University of Lethbridge, Canada *

Author Information

Jeremy Webb is a photographer and tutor with over 25 years' experience. He has travelled extensively throughout Europe, shooting stock for agencies; joined a team of cruise ship photographers based in Florida; and was an expedition photographer with an environmental charity based in Tanzania. More recently, his work with 'light painting' has received much attention, and has been featured in the British Journal of Photography, as well as numerous published portfolios and websites.

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