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Full Product Details

Author:   Fernando Casado Caneque ,  Stuart L. Hart
Publisher:   Taylor & Francis Ltd
Imprint:   Greenleaf Publishing
Edition:   Revised ed.
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.317kg
ISBN:  

9781783532032

ISBN 10:   1783532033
Pages:   224
Publication Date:   30 March 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Prologue: Defining the path towards a BoP 3.0 Stuart L. HartIntroduction. Lessons learned: Moving the inclusive business agenda forward Fernando Casado CañequePart 1: BoP vision and capability: The importance of purpose and culture1. The importance of vision and purpose for BoP business developmentUrs Jäger and Vijay Sathe2. Building inclusive markets from the inside outTashmia IsmailPart 2: The role of engagement, participation and bottom-up innovation3. Participatory market research for BoP innovation Aline Krämer, Christina Tewes-Gradl and Claudia Knobloch4. Open innovation and engagement platforms for inclusive business design Fernando Casado CañequePart 3: Building ecosystems for inclusive business5. Bridging the pioneer gap: Financing the missing middle Nicolas Chevrollier and Myrtille Danse6. Creating an innovation ecosystem for inclusive and sustainable business Priya Dasgupta and Stuart L. HartPart 4: Market access for all: Solving the distribution challenge7. The last mile: A challenge and an opportunity Edgard Barki8. A shared-channel model for BoP access in the Philippines Markus Dietrich and Jun TibiPart 5: Partnership frameworks for BoP business9. Partnerships for poverty alleviation: Cross-sector and B2B collaboration in BoP markets Marjo Hietapuro and Minna Halme10. Access2innovation: An Innovative BoP network partnership model Jacob RavnPart 6: Inclusive business models as a response to environmental sustainability challenges11. Urban agriculture as a strategy for addressing food insecurity of BoP populationsMaría Alejandra Pineda-Escobar12. The triple leap: Addressing poverty and environmental challenges both at home and abroad Tokutaro Hiramoto and Shusuke WatanabeAbout the authorsIndex

Reviews

In this landmark book, Stuart Hart and Fernando Casado Caneque assemble a roadmap for businesses that seek greater purpose. All businesses, not only those in low income markets, will benefit from its practical insights into what it takes to run a company that is inclusive, culturally embedded, environmentally sensitive and profitable. Base of the Pyramid 3.0 reflects the evolution of business itself. As Peter F. Drucker wrote in his 1994 HBR article titled, The Theory of Business, every company has to make assumptions about its broader environment (society, customers, values, and behaviors) in ways that reflect its unique historical era. In the past such assumptions were centered on making money by serving the material needs of consumers at any cost to society and the environment. Later they evolved to embrace sustainability and corporate responsibility efforts that do less harm. Today the cause celebre of business is having a net positive impact on society. Businesses have become our last best hope of finding solutions to intractable challenges such as, among other global problems, creating prosperity for the four billion people who live on less than $8 per day.If the Base of the Pyramid 1.0 was about selling to the poor and version 2.0 was about co-creating markets with the poor, then version 3.0 is about transforming the entire socio-economic system in which the poor find themselves. It is aimed at creating profoundly positive effects on their whole communities rather than just new business models or products that are green or socially responsible. It emphasizes the urgent need for scalable solutions rather than piecemeal pilot projects.The authors draw on the considerable but mixed track record of BoP innovations since Stuart Hart and C.K. Prahalad s original article in 2002. In-depth case studies of failure, such as CleanStar Mozambique, are used to draw lessons from what has not worked and to propose new rules of the road. This is not just another feel-good book about the business opportunity to create a better world. It offers a collective voice of experience with specific, actionable ideas for an inclusive business agenda. A much needed book that will be required reading in all my business courses. --Chris Laszlo, PhD

-In this landmark book, Stuart Hart and Fernando Casado Caneque assemble a roadmap for businesses that seek greater purpose. Businesses have become our last best hope of finding solutions to intractable challenges such as, among other global problems, creating prosperity for the four billion people who live on less than $8 per day. The authors draw on the considerable but mixed track record of BoP innovations since Stuart Hart and C.K. Prahalad's original article in 2002. In-depth case studies of failure, such as CleanStar Mozambique, are used to draw lessons from what has not worked and to propose new rules of the road. This is not just another feel-good book about the business opportunity to create a better world. It offers a collective voice of experience with specific, actionable ideas for an inclusive business agenda. A much needed book that will be required reading in all my business courses.---Chris Laszlo, PhD

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Fernando Casado Caneque, Stuart L. Hart

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