Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Barefruit is an internet new media startup based in London, UK established in 2004. Barefruit has developed a range of solutions to identify and redirect internet error traffic. These errors are either user generated, such as Domain Name System errors as a result of mis-typing domain names into the internet browser address bar, or HTTP errors which are a result of broken links in websites and server failures. Barefruit works with Internet Service Providers and major portals to use a range of software solutions which modify the ISPs DNS service such as the BIND software and also a specialist proxy solution known as a Frootbox to capture the errors and redirect its clients to navigation pages that may contain sponsored listings and algorithmic results. If a user clicks on a sponsored link, Barefruit and the ISP share the revenue.

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