Overview

Most speakers consider persuasive speaking as the most difficult of the three basic types (informative, persuasive, and entertaining). One of the reasons why understanding the demands of persuasive speaking is more difficult is because it requires a knowledge of terms that are specific to argumentation, such as claims and evidence. Being honorable and honest in the work you do and in your relations to others is essential in speaking and in your profession. Having an honorable character also provides you with personal benefits and can enhance your career. Through storytelling, humor, and proven rhetorical techniques, an award-winning speaker, the author will teach you where ideas come from, and how to find more of them. Seven steps to building your speech, and the WTF approach to start it. The (old and new) science of storytelling. How to practice like Bill Murray, and to avoid the speaker's Kryptonite. The only explanation of humor you'll ever need (or want). Finally, how brutal honesty will improve your speaking - and your life. You'll learn, you'll laugh, you might cry - but after reading this book, your public speaking will never be the same.

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