Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
Author:   Don Wright
Publisher:   John Wiley & Sons Inc
ISBN:  

9780471522645


Pages:   244
Publication Date:   30 May 1991
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking


Overview

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Full Product Details

Author:   Don Wright
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.00cm , Height: 2.50cm , Length: 23.50cm
Weight:   0.425kg
ISBN:  

9780471522645


ISBN 10:   0471522643
Pages:   244
Publication Date:   30 May 1991
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Author Information

Don Wright is the author of Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, published by Wiley.

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