Bancassurance in Europe
Author:   Tobias C. Hoschka
Publisher:   Palgrave Macmillan
ISBN:  

9780333628140


Pages:   174
Publication Date:   12 July 1994
Format:   Hardback
Availability:   In Print   Availability explained
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Bancassurance in Europe


Overview

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Full Product Details

Author:   Tobias C. Hoschka
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.90cm , Length: 21.60cm
Weight:   0.390kg
ISBN:  

9780333628140


ISBN 10:   0333628144
Pages:   174
Publication Date:   12 July 1994
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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